Website Development for Park-Hotel Zarechye (zarechye.kz)

Client Request
The client wanted a website that would highlight the unique features of Park-Hotel Zarechye—eco-cottages, cedar bath rituals, outdoor adventures (hiking, fishing, snowmobiling, etc.), family wellness, and riverfront leisure—while enabling direct booking and boosting online visibility.
Our Solution
  • Structured the site to include clear sections: Accommodation, Activities & Wellness, Dining & Sauna, Seasons & Offers, Gallery, Booking.
  • Designed a nature-driven responsive layout with high-quality imagery of cedar bath, cabins, forest, and Altai views.
  • Added service details and pricing: cottages (rooms from 25,000–60,000 KZT/day; houses 56,000–75,000 KZT/day), cedar sauna (2 h – 30,000 KZT; programs from 38,000 KZT/person).
  • Incorporated a robust Activities page featuring: snowmobiles, skiing, horseback, ATV, hiking, biking, rafting, Nordic walking, photo-hunt, river beach—all season-friendly.
  • Developed a Cedar Bath page: 200-year cedar, 3m ceilings, Himalayan salt wall, KLOVER stove, cozy lounge with taiga tea and buckwheat husk bedding.
  • Added sustainability section: eco-friendly materials, solar energy, artesian water, local farm-to-table dining.
  • Embedded interactive gallery, “How to get there” map, contact/booking forms, and integrated social media (Facebook, Instagram).
  • SEO-optimized headings, alt tags, page titles, and content based on user queries like “eco hotel Kazakhstan,” “cedar sauna Kazakhstan,” “outdoor family retreat.” Also added analytic tracking.
Result
  • The site (zarechye.kz) now stands as a compelling eco-luxury retreat with clear user paths—view stays, wellness offerings, book direct—driving engagement and conversion.
  • Visitors clearly understand rates, seasonal options, and services, reducing inquiry friction.
  • The brand’s sustainability story and unique features (cedar rituals, natural surroundings) create strong emotional appeal and positioning.
  • Results: increased direct booking rates, time-on-site, and improved discoverability in eco-tourism and wellness search categories.