Website Development for Pogruzhenie Bath Complex (“Pogruzhenie” Cedar Bath, zarechyebanya.kz)

Client Request
The client wanted to create a compelling website to highlight the exclusive features of the Pogruzhenie Bath Complex: the largest cedar bath in Kazakhstan, traditional bathing rituals with birch venik, Himalayan salt, wood-burning KLOVER stove, relaxation zone, and a strong connection to nature. They sought a platform that would convey luxury, wellness, and attract bookings.
Our Solution
  • Designed a visual, immersive layout featuring stunning imagery of cedar interiors, Himalayan salt wall, relaxation room, and Alatau surrounding nature.
  • Structured content under clear sections: Our Baths, Bathing Rituals, Gallery, How to Get There, Blog, plus prominent Booking and Request Call CTAs.
  • Detailed feature highlighting:
  • 200-year-old cedar structure, undergone a 2-year seasoning process for optimal therapeutic steam.
  • Tall 3-meter ceilings, creating spacious, liberating atmosphere.
  • Himalayan salt wall promoting relaxation and health benefits.
  • KLOVER stove over a ton in weight, delivering light, rich steam.
  • Cozy rest area with buckwheat husk bedding and taiga tea, plus terrace with fir trees.
  • Included “eco-baths” built with barnhouse technology—fully wooden interiors for optimal microclimate; ideal for up to 6 guests, with private amenities (shower, toilet, lounge).
  • Implemented pricing details: 20 000 KZT/hour (2-hour minimum), 15 000 KZT/hour subsequently.
  • Added blog content branding the experience as wellness ritual and aromatherapy with cedar benefits.
  • SEO elements: enriched titles, alt-text for images, optimized headings around luxury sauna and cedar wellness keywords.
  • Integrated contact, booking forms, phone, and multilingual options, plus “How to Get There” directions.
Result
  • The live site (zarechyebanya.kz) now presents a compelling, trust-building experience for wellness seekers and spa enthusiasts.
  • Visitors get a vivid sense of the cedar bath’s ambiance, therapeutic value, and booking process is clear and frictionless.
  • The sensory storytelling (aroma, craftsmanship, nature immersion) drives engagement, trust, and conversions.
  • The bath complex gained visibility for “cedar spa Kazakhstan” keywords, generating increased inquiries and reservations from both local and destination wellness audiences.